New trade show trends are already on the rise as things begin to start up again. Technology is finding its way into many different venues for a variety of reasons. First of all, technology simplifies the trade show going experience. No paperwork, no tallies, no terrible signatures— simply pressing a few buttons and signing up to your booth or services online gets the job done. You can track potential new clients, set up trade show giveaways, provide visitors with badges or other digital offers, and much more.
Second, it simplifies your booth design. Trade show booths are about style and branding, but you are usually taking care to leave certain sections open for the use of sign-ins, brochures, and other physical elements. With digital, you can clear up floor space and dedicate it to more engaging branding and advertising opportunities. While you won’t need to get rid of the physical portions of the experience altogether, you can mitigate their use and focus on a digital approach for simplicity.
Third is the safety angle. While we’ve already written about safety tips for large events in another post, digital makes the trade show safer. While being aware of your surroundings is important, minimizing touchpoints for public events prevents the spread of bacteria and germs, meaning fewer people get sick or are put at risk.