Before COVID-19, trade shows used to be one of the fastest ways to generate leads and increase sales. But now, with the threat of this pandemic, various companies have been forced to pause, cancel, or limit their participation in these events. Even with an acrylic shield or a safety barrier in place, it can still be dangerous for people to go to trade shows. Yet, as we always love to say, it’s business as usual. After all, we cannot afford to keep our economy in a recession any longer.