Before COVID-19, trade shows used to be one of the fastest ways to generate leads and increase sales. But now, with the threat of this pandemic, various companies have been forced to pause, cancel, or limit their participation in these events. Even with an acrylic shield or a safety barrier in place, it can still be dangerous for people to go to trade shows. Yet, as we always love to say, it’s business as usual. After all, we cannot afford to keep our economy in a recession any longer.
Everyone loves promotional items
The question now in every business owner’s mind is this: How do we adjust to this reality, and at the same time avoid growing stale and unproductive without grand trade show booths and displays?
The short answer to that is this: Promotional items! These are products designed with a brand’s name, logo, or tagline. Sometimes they may even include a personalized message from the company itself. Let us give you some helpful insights into why these things work for your business.
- They raise brand awareness. Did you know that nearly 88% of consumers recall a brand’s name when they receive promotional products from it? That’s right, they are an effective way of getting the word out and drawing the attention of your target market. Studies even claim that people can remember a brand even after two years of receiving the item. This could help you stay in the competition for a long time.
- They are cost-effective. Good news to small enterprises out there! With promotional products, there’s really no need for you to shell out huge amounts of money for a large scale advertising campaign. There are tons of manufacturers who can offer you products at very low prices for mass distribution.
Right now, due to the COVID-19, the hottest items in the market are:
- Rubbing alcohol
- Hand sanitizers
- Portable UVC sterilizers
- Face masks
- Safety shields
Not only these are relevant and affordable, but they’re highly functional too, so rest assured that your customers will love bringing these items around.
- They give your brand instant exposure. Take face masks for example. Since people are being asked to wear them, it’s almost impossible not to see one when you go outdoors. And since they could be essential in the new normal, that means the more you hand out freebies like these, the more brand exposure you’ll get from the public eye.
- They reinforce loyalty. When you give out high-quality merchandise, consumers are likely to patronize your brand and associate it with the quality of promotional items that you give out.
- They make consumers feel valued.People appreciate it when you make them feel important. One way to do this is by letting them know that you are not just out there solely to make money. Essential freebies give them the sense that you also put in humanitarian efforts to actually give out items that make sense. Your brand’s reputation can get a lot of mileage from this.
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