No need for us to set the scene – you’re a trade show manager who has just had all of their shows canceled up to this point because of COVID-19. You are told to not work on new booths or structures because there is no telling what trade show is actually going to happen next. Plot twist – your biggest show of the year is going on, full-steam ahead and you need a new booth on a timeline and financial crunch. You can save a lot of money (and time) by updating your booth with the help of technology and accessories. This will give your booth a fresh new look at your next trade show exhibit.
Digital signage gives companies the capability to create an interactive experience at trade shows. Not only will your brand messaging come to life, but it allows customization to touchscreen displays, video capabilities and more. These capabilities provide an opportunity to seamlessly integrate data collection and lead capture for critical sales follow-up. Integrating a digital display and lead connect duo into your trade show booth gives you tangible ROI for moving forward in displaying at trade shows.
Backlit Display Accessories
LED lighting technology is a key component in many exhibits today. LED backlit signs help make your branding and logo outshine the competition. By utilizing the correct lighting, you can illuminate certain parts of the structure that will attract your audience from afar. These signs are relatively inexpensive, easy to assemble and make you stand out from the crowd.
From Samsung® Gear VR and Oculus® to Google® Cardboard, virtual reality is a trend we’ve all seen becoming popular and more accessible across all industries. VR offers your audience a unique experience while engaging and truly showcasing your product. It’s a great way to start a conversation that could lead to your next sale. As the trade show industry evolves, it will continue to showcase technology that can enhance the attendee’s experience while creating an interactive environment.
Entice people into your booth with the use of virtual gaming technology. A digital screen with a fun “whack-a-mole” game or perhaps you want to add the thrill of slots to the mix. Gateway can help with our new offerings of virtual gaming for lead generation and engagement.
It’s hard to predict how social media trends will change over the next few years. But there is one thing to be certain, social media will be around for a while. Social media is the new way of communication between brands and consumers. Creating engaging campaigns during your trade show is a great way to share and engage attendees with your product or services. Whether using Instagram stories, hashtags or filters, customers are turning to social media to voice their opinions, experiences about your brand. Get your audience involved with a digital display showcasing your brand’s “hashtag wall”!
Who We Are
We are dedicated to designing and fabricating innovative exhibits and displays, providing best in class event marketing services, and executing forward thinking marketing solutions.