EXHIBIT METER

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20×30 Island Booth

Challenge
Engineer a solution to allow for multiple brands to coexist in a single exhibit space while reserving real estate for a client-branded NASCAR to be showcased.

Solution
By carving out the back portion of the space for the NASCAR, we reserved the front of the exhibit to showcase various brands and facilitate conversations.  By pairing overhead hanging elements with the floor structures specific to each brand, we created navigational aids that could be seen throughout the exhibit hall.

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