Challenge
Create a clean, uncluttered and compelling conversational exhibit environment for a supplier to speak with their distributors and prospects.

Solution
There’s not a lot of “footprint” to this booth, and that is by design.  As the exhibitor wanted a very open floor plan to allow for ad hoc discussions and mingling, we took maximum advantage of the branding space that the “air” above the exhibit allowed.  A semi-private meeting nook in one corner, some low slung seating spread throughout the exhibit, and a bespoke reception counted round out this inviting brand space.