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Can You Objectively Evaluate and Report Your Trade Show and Event Efforts? 

Number of visitors. Number of badge scans and business cards. Number of qualified leads. Attendees for product demonstrations or presentations. Number of private meetings with prospects. As a trade show and event professional, you’re keenly aware of the need to track the activity and information related with your efforts.

The costs for booth space. Staffer travel & lodging expenses. Installation & Dismantle, and freight services. Sponsorship & promotional investments. Booth cleaning, lead retrieval, and drayage. You’ve got an obligation to spend budgetary dollars responsibly. You track every penny spent.

But do you have sufficient measurement, analysis, and reporting strategies to justify your suggested investments? Can you confidently and clearly compare the returns from your largest show to your smallest event and every investment in between? Do your measurements allow you to evaluate the effectiveness of completely different types of events and communication efforts? Do they allow you to compare a trade show to a campus recruitment event? How about an internal sales department junket to advertising spend? More importantly, can you forecast expected results for an event from which you have no historical performance data??

Can You Objectively Evaluate and Report Your Trade Show and Event Efforts? 

  • Number of visitors
  • Number of badge scans and business cards
  • Number of qualified leads
  • Attendees for product demonstrations or presentations
  • Number of private meetings with prospects

As a trade show and event professional, you’re keenly aware of the need to track the activity and information related with your efforts.

  • The costs for booth space
  • Staffer travel & lodging expenses
  • Installation & Dismantle, and freight services
  • Sponsorship & promotional investments
  • Booth cleaning, lead retrieval, and drayage

You’ve got an obligation to spend budgetary dollars responsibly. You track every penny spent.

But do you have sufficient measurement, analysis, and reporting strategies to justify your suggested investments? Can you confidently and clearly compare the returns from your largest show to your smallest event and every investment in between? Do your measurements allow you to evaluate the effectiveness of completely different types of events and communication efforts? Do they allow you to compare a trade show to a campus recruitment event? How about an internal sales department junket to advertising spend? More importantly, can you forecast expected results for an event from which you have no historical performance data?

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