In the world of business, being dynamic equates to survival. This statement holds even more weight in light of the current global health crisis. For businesses that relied on trade shows to generate the majority of their leads, the pandemic may have been devastating.
To become a dynamic business, there is a need to pivot and focus on alternative marketing methods to generate leads essentials to survive. This is where working on mastering the art of digital storytelling for your business will allow you to still create meaningful connections, and breathe life into your business.
There are three steps to mastering the digital storytelling process for your business. The first is you need to find your story. Next, you’ll need a platform to deliver it on, and last—but certainly not least—you’ll need a partner that will help you nail the delivery.
Step 1 – Finding Your Story
There are a few elements that should be considered when finding the perfect story to engage your clients. Especially in the art of digital storytelling, crafting a story that can weave together elements of sound, imagery, and emotion will have a profound effect.
There are a few basics to consider when crafting the perfect story. The story should be crafted in a way where the viewers can empathize with the tale. It should also have an emotional connection that will grab and hold the viewer’s attention. Last the story needs to be believable and establish a sense of credibility with viewers.
Step 2 – Finding A Platform
Now that you’ve got a rough idea of the story you want to tell it’s time to decide where you’re going to tell it. A lot of times, this step in the process can be overlooked, but getting it right is essential. This is because, in digital storytelling, you’ll need a platform that can distribute your message, while at the same time maintaining transparency, so it does not disrupt your viewer’s immersion in the story.
Your platform could be a custom digital event hosted by your brand or company, or it might be a less exclusive and more widespread platform for broader coverage. The marriage of a perfect story with the perfect platform in digital storytelling will achieve mind-blowing results. This is where choosing a partner, such as Gateway, is a critical step in the process.
Step 3 – Using a Partner to Nail the Delivery
Even the best story has little chance of being effective, if it is told in the wrong place—and vice-versa. Imagine reading The Cat In The Hat to a full audience at the Sidney Opera House. While this is an extreme case, this is exactly the kind of mistake that can be made without a partner who knows how to merge a platform with a story. That is where choosing to partner with Gateway, and leveraging their marketing services, will combine all of the elements required to deliver an engaging story that will captivate viewers.
Find a New Road To Success with Gateway
If COVID-19 has stymied typical methods of growing your business, making a choice to be dynamic and pivot into alternative marketing methods is vital. If you are ready to create—or revisit—alternative roads to success through the pandemic such as digital storytelling, contact Gateway today and learn how our marketing services can become a boon for your business.
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We are dedicated to designing and fabricating innovative exhibits and displays, providing best in class event marketing services, and executing forward thinking marketing solutions.
