Gateway Reinvents Trade Show Lead Capture
Innovative exhibit design and technology have driven the evolution of the trade show industry, but we often overlook the development of lead capture and post-show strategy. Gateway, an exhibitor services company based in St. Louis, now offers a system to change the way we approach lead capture in the industry.
Their product, LeadConnect integrates lead capture, qualifying surveys and digital collateral on a sleek, custom-branded device. Upon badge scan, visitors are greeted with either a survey or a user-friendly home page that hosts .pdf, web content, video and more. Visitors and booth staff are given the unique ability to instantly send collateral to the email provided.
Gateway’s Marketing Director, Andrew Swyers, says “We’ve come a long way from the days of collecting business cards. This product will provide a seamless lead capture solution for exhibit managers in every industry.” He adds that the LeadConnect system integrates with almost all CRM programs, giving the digital system added value.
While the interface has a lot to offer, the ultimate goal is to improve show metrics. Live reporting gives LeadConnect a competitive edge, allowing managers to track total scans, leads by location, visits per day, number of leads per staff member and more.
For more information on LeadConnect or to schedule a live demo for your upcoming shows, visit www.gatewaypowered.com/leadconnect.
Headquartered in St. Louis, Mo., Gateway is dedicated to designing and fabricating innovative exhibits and displays, providing best-in-class event marketing services and executing forward-thinking experiential marketing solutions. Gateway’s success stems from our team, core values and commitment to delivering legendary service.
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