Trying to stand out in a trade show? There are plenty of different ways to get it done, but not all of them have the same gravitational power as a giveaway. Nobody turns down free items, it gives you a chance to see who is taking notice of you, and it’s a great way to spread branding awareness for your business. Gateway has a few different giveaway ideas that can help draw in a crowd and keep them coming back for more.
Trade Show Swag Ideas
There are a few different methods you could use for a giveaway, but the most popular would be physical items like T-shirts or other clothing. Visitors can step up to your booth, browse your brand, then sign up to win a shirt, magnet, or other branded item. Anyone who enters your contest has shown they take interest in your products, so there’s a higher chance they’ll be willing to move on to the next step and become a dedicated client. The swag items from the giveaway can also be used as a branding and advertising opportunity. Anyone walking around with your merchandise on is a billboard for your trade show booth, which works just as effectively as providing promotional products at the front of your exhibit.
Digital Giveaway Ideas
Virtual trade shows have seen a lot of growth in the past few months due to COVID-19, so incorporating a giveaway during these events would help boost your popularity. From brochures to sanitizers, there are many different options to choose from that will draw people in. Having digital lead capture and all items in a digital space reduces touchpoints and provides a safer giveaway alternative. If all of your items are in a digital space, you’ll save money for handling as well since you won’t have to transport them to the event and can ship them out at your convenience. Virtual trade shows are the ideal setting for a digital giveaway since the focus of the event is on technology. Getting people to enter your booth is as simple as preparing a fun raffle or giveaway in which guests can participate.
Safety Tips for Large Events
Despite the enjoyable atmosphere, there is still a pandemic going on. Safety should be enforced throughout the event, but you should be conscious of how your booth caters to the health of others. We have an entire blog dedicated to important health and safety tips to follow during trade shows, but with a giveaway involved, your best move is to take everything digital. Not only does this reduce the number of touchpoints, but this type of contest is more convenient to the booth viewers and your staff. You won’t have to understand difficult handwriting or hand out gift cards. Instead, everything will be codes and emails. Simple promotional items with an effective distribution medium produce the best results for client onboarding, interest, and retention.
We have an entire blog dedicated to important health and safety tips to follow during trade shows, but with a giveaway involved, your best move is to take everything digital. Not only does this reduce the number of touchpoints, but this type of contest is more convenient to the booth viewers and your staff.
Taking Trade Shows by Storm
Don’t let the pandemic hold you back. As long as you have the right safety precautions in place, you’ll still be the star of the show. If you need help managing or setting up for your next trade show, Gateway has all the tools and experience you need to successfully draw in a crowd and keep them around. Whether you need customized design and branding services or storage needs, you can count on Gateway. When you need trade show services that are second to none, contact the experts at Gateway.
