There are a few different methods you could use for a giveaway, but the most popular would be physical items like T-shirts or other clothing. Visitors can step up to your booth, browse your brand, then sign up to win a shirt, magnet, or other branded item. Anyone who enters your contest has shown they take interest in your products, so there’s a higher chance they’ll be willing to move on to the next step and become a dedicated client. The swag items from the giveaway can also be used as a branding and advertising opportunity. Anyone walking around with your merchandise on is a billboard for your trade show booth, which works just as effectively as providing promotional products at the front of your exhibit.