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Reinventing Trade Show Programs

Gateway takes a consultative approach to trade show and event ROI. We assist our clients in outlining clearly defined objectives before, during, and after the event and ensure those results are met through the execution of strategic tactics over the course of the show. 

Reinventing Trade Show Programs

Gateway takes a consultative approach to trade show and event ROI. We assist our clients in outlining clearly defined objectives before, during, and after the event and ensure those results are met through the execution of strategic tactics over the course of the show. 

The World Leader In Automotive Reconditioning

Dent Wizard works primarily with dealerships, body shops, insurance companies, rental agencies, leasing companies, automotive auctions and F&I agents. Their exhibiting goals were clear: identify highly targeted leads and schedule follow up meetings, specific to their service offerings. 

The World Leader In Automotive Reconditioning

Dent Wizard works primarily with dealerships, body shops, insurance companies, rental agencies, leasing companies, automotive auctions and F&I agents. Their exhibiting goals were clear: identify highly targeted leads and schedule follow up meetings, specific to their service offerings. 

Previous strategies had not produced the results DWI desired.

They were on the brink of disbanding trade show activities entirely and dispersing the budget into other areas of marketing and advertising. A series of conversations with Gateway in 2013 centered around their flagship event, the National Automobile Dealers Association Convention,  prompted a continued investment in their trade show programs.

Previous strategies had not produced the results DWI desired.

They were on the brink of disbanding trade show activities entirely and dispersing the budget into other areas of marketing and advertising. A series of conversations with Gateway in 2013 centered around their flagship event, the National Automobile Dealers Association Convention,  prompted a continued investment in their trade show programs.

"Gateway propelled us to expand our efforts and overall trade show commitment."

Gateway was the perfect partner to help rethink and revamp DWI's trade show program. We assessed their needs and addressed specific pain points by developing a customized strategy that would maximize Dent Wizard's spend and deliver pre-qualified leads to their booth space. 

"Gateway propelled us to expand our efforts and overall trade show commitment."

Gateway was the perfect partner to help rethink and revamp DWI's trade show program. We assessed their needs and addressed specific pain points by developing a customized strategy that would maximize Dent Wizard's spend and deliver pre-qualified leads to their booth space. 

The plan included an exhibit rental solution from Gateway's expansive rental inventory

This reduced up front costs and allowed for greater flexibility in reallocating spend to other areas. The rental package also included the bundling of Installation & Dismantle services, freight, design and show services. Dent Wizard's trade show execution was in Gateway's hands from concept to completion. This minimized costs, through avoiding 3rd party markups and unforeseen re-bills.

The plan included an exhibit rental solution from Gateway's expansive rental inventory

This reduced up front costs and allowed for greater flexibility in reallocating spend to other areas. The rental package also included the bundling of Installation & Dismantle services, freight, design and show services. Dent Wizard's trade show execution was in Gateway's hands from concept to completion. This minimized costs, through avoiding 3rd party markups and unforeseen re-bills.

The final piece of the puzzle: Gateway's Event Marketing Package

A variety of targeted pre-show communications were utilized to generate buzz, allow for meeting scheduling, and pre-qualify prospects before the show even began. The at-show booth environment included multiple stations outfitted with interactive technology and badge scanning capabilities. 

The final piece of the puzzle: Gateway's Event Marketing Package

A variety of targeted pre-show communications were utilized to generate buzz, allow for meeting scheduling, and pre-qualify prospects before the show even began. The at-show booth environment included multiple stations outfitted with interactive technology and badge scanning capabilities. 

Dent Wizard found the right approach, and the right partner, to reinvigorate their event marketing efforts

From seamless and efficient capture of prospect information, to sharing digital content with attendees, Dent Wizard generated more quality face time with each visitor. All of this was complemented by daily summary reports, containing that day's lead information and detailed analytics delivered to the sales team before they even left the show floor for the evening.

Dent Wizard found the right approach, and the right partner, to reinvigorate their event marketing efforts

From seamless and efficient capture of prospect information, to sharing digital content with attendees, Dent Wizard generated more quality face time with each visitor. All of this was complemented by daily summary reports, containing that day's lead information and detailed analytics delivered to the sales team before they even left the show floor for the evening.

A comprehensive and strategic approach, helping the Dent Wizard brand grow stronger than ever

"Gateway's Lead Retrieval worked great. All the booth staffers loved it! In years past, we loved seeing 200-300 leads on the card reader. This year I'm happy that we only had 30-50 leads. These leads were targeted; the people we really wanted! Now we can measure some true ROI!"

 

 – Christine Lifka

Dent Wizard International

A comprehensive and strategic approach, helping the Dent Wizard brand grow stronger than ever

"Gateway's Lead Retrieval worked great. All the booth staffers loved it! In years past, we loved seeing 200-300 leads on the card reader. This year I'm happy that we only had 30-50 leads. These leads were targeted; the people we really wanted! Now we can measure some true ROI!"

 

 – Christine Lifka

Dent Wizard International