There are many different alternatives to handshakes, both physical and metaphorical, that you could use during a trade show to bring in more prospects. Many of these options don’t require physical interaction either, keeping everyone safely spaced while still providing some measure of face-to-face interaction.
The first option is LeadConnect, Gateway’s own digital lead generation tool. Using LeadConnect, you can have visitors and potential clients wirelessly sign up during live events or online shows to be a part of your marketing list. These are fully customizable and provide you with a method of reaching out and tracking any visitors to your booth without a sign-in sheet or a complicated application.
The second method involves digital content delivery through methods such as RFID technology. Using beacons, radio frequency identification allows you to log and track visitors to your booth, giving you a comprehensive list of future clients and allowing them the option of opting into your marketing services or not.
Third, facial recognition can be used to categorize and recognize prospects. This allows you to easily sort users between current clients, potential customers, and those that refuse to join your service lines.
Finally, digital signs and online booths are an option that allows minimal physical interaction with the same marketing energy as before. They don’t need to be in the same room to understand your services, so provide them with flashy marketing materials and online avenues to connect and learn about the solutions you offer, germ-free.